Scope: Branding
Date: October, 2019
Kirei is a contemporary fashion label based in India. The questionnaire revealed that the client wanted to change the aesthetic and style of her products every few months. So we went ahead with a word-mark approach that would transcend all trends.
Kirei is targeted to women from higher socio-economic categories between the age of 22-40, who are on the lookout for affordable Luxury. The brand personality is elegant, feminine, delicate and plush.